Protection and Processing of Your Personal Data

Status: January 2026

1. Purpose

This Privacy Policy explains what personal data (hereinafter “Data”) is collected when you visit our website and use the services and offerings available there, and how we process or use this data.

2. General Information

When you visit the QS-Tag website (www.qs-tag.de), various types of personal data are processed depending on the nature and scope of your visit. Personal data refers to information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”). A natural person is considered identifiable if they can be identified directly or indirectly (e.g., by association with an online identifier). This includes information such as name, address, phone number, date of birth, or IP addresses.

With this privacy notice, we inform you in accordance with Art. 12 et seq. of the GDPR about which personal data is processed when you visit and use our website. Below, you will find, in particular, information on what data we collect in connection with your visit to and use of our website, how we use the collected data, and for what purposes the data is collected. You will also find information regarding the rights you have in connection with the processing of your personal data.

We reserve the right to amend this privacy policy with future effect, particularly in the event of further development of our website, the use of new technologies, or changes to the legal framework or relevant case law. This privacy policy applies to all subpages of the website (https://www.qs-tag.de). It does not apply to any linked websites or to other websites operated by imbus AG or other providers.

This privacy policy applies to all subpages of the website https://www.qs-tag.de. It does not apply to any linked websites or to other websites operated by imbus AG or other providers.

3. Data Controller / Service Provider

The controller and operator of this website pursuant to Article 4(7) of the GDPR is 


imbus AG, Kleinseebacher Str. 9, 91096 Möhrendorf, Germany. Email: info@imbus.de

Please direct any questions regarding this privacy policy or the use and storage of your data by the website operator to one of the following contacts:

Questions about the Privacy Policy

imbus AG, Marketing,
Hauptstraße 8a, 91096 Moehrendorf,
info(at)imbus.de

Data Protection Officer

 

Mr. Michael Haimerl , imbus AG, Data Protection Officer,
Hauptstraße 8a, 91096 Moehrendorf,
datenschutz(at)imbus.de

4. Protection

For security reasons and to protect your personal data when it is transmitted to us, we use SSL or TLS encryption to safeguard your data against unauthorised access. You can recognise an encrypted connection by the https:// prefix and the padlock icon in your browser’s address bar.

5. Purposes and legal basis of the processing

5.1. Accessing and visiting our website – server log files

In order to provide our website, we need to process certain information that is automatically transmitted by your browser so that our website can be displayed and used in your browser. This information is automatically collected each time you visit our website and stored in what are known as ‘server log files’. The information transmitted by your browser and stored in the server log files consists of the following:

  • IP address
  • Date and time of the request
  • Time zone difference from Greenwich Mean Time (GMT)
  • Content of the request (specific page)
  • Access status/HTTP status code
  • Amount of data transferred
  • Website from which the request originated (referrer URL);
  • Browser type and version;
  • Operating system used

The storage of the aforementioned access data is necessary for technical reasons in order to provide our website and ensure system security. This also applies to the storage of your IP address, which is carried out as a matter of necessity and, under certain conditions, may at least theoretically allow your identity to be identified. Beyond the aforementioned purposes, we use server log files exclusively for the needs-based design and optimisation of our website, purely for statistical purposes and without any reference to your person. This data is not combined with other data sources, nor is it analysed for marketing purposes.

The access data collected in connection with the use of our website is retained for the period during which this data is required to achieve the aforementioned purposes. Your IP address is stored on our web server for a maximum of 7 days for IT security purposes.

Where you visit our website to find out about our range of services or to use them, the legal basis for the temporary storage and processing of access data is Article 6(1)(b) of the GDPR, which permits the processing of data for the performance of a contract or for the implementation of pre-contractual measures. Furthermore, Article 6(1)(f) of the GDPR serves as the legal basis for the temporary storage of technical access data. Our legitimate interest in this regard is to be able to provide you with a technically functional and user-friendly website, as well as to ensure the security of our systems.

5.2. Contact

If you contact us using the contact details provided on our website, the content of your enquiry, including any personal data contained therein, will be processed for the purpose of handling your enquiry, insofar as such data is relevant or necessary for responding to your enquiry.

5.3. If your enquiry relates to the organisation or running of the event advertised on the website (e.g. queries regarding registration, the programme, sponsorship or the submission of presentations), your enquiry may also be processed by summit GmbH, Hainstraße 16, 04109 Leipzig. In this context, summit GmbH processes personal data as a data processor on our behalf and exclusively in accordance with our instructions pursuant to Article 28 of the GDPR. Where your enquiry relates to booking, invoicing or payment processing, summit GmbH processes your data as an independent controller within the meaning of Article 4(7) of the GDPR. Further information on this can be found in the privacy policy of summit GmbH on the ticket shop pages.

The processing of the personal data you provide in connection with your enquiry is based on Article 6(1)(b) of the GDPR, insofar as your enquiry relates to the establishment or performance of a contractual relationship. In all other cases, the processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Article 6(1)(f) of the GDPR) or on your consent (Article 6(1)(a) of the GDPR), insofar as such consent has been obtained.

We will retain the data you have provided or submitted in connection with your enquiry until you request its deletion, withdraw your consent to its storage, or the purpose for storing the data no longer applies (e.g. once your enquiry has been processed). Mandatory legal provisions, in particular statutory retention periods, remain unaffected.

5.4. Attendance at events

5.4.1.  Purchasing tickets

If you wish to purchase a ticket for the “Software-QS-Tag” conference, the booking and payment processing, including invoicing, will be carried out by summit GmbH in its own name but on behalf of imbus AG, as part of a service commission. summit GmbH is the independent data controller within the meaning of Article 4(7) of the GDPR for the processing of the personal data required for this purpose (in particular name, address, email address, billing details, payment status, bank/transaction data). summit GmbH processes this data on the basis of Article 6(1)(b) of the GDPR. Further information on data processing by summit GmbH can be found in their privacy policy on the ticket shop pages. summit GmbH transfers the participant data required for the organisation of the event (in particular name, company, registration status) to us. This transfer is carried out on the basis of Article 6(1)(b) of the GDPR (performance of a contract) or Article 6(1)(f) of the GDPR (legitimate interest in the proper organisation of the event).

 5.4.1.1. Call for Papers

On our website, we provide the option to submit proposals for talks at our events.

The personal data you provide in connection with the submission of a proposal (e.g. name, position, company, telephone number, email address, talk title, outline, abstract) will be processed by us in order to contact you, to review your submission in terms of content, skill level, learning outcomes and target audience interest, and to make a selection decision regarding the presentations for our events. The legal basis for the aforementioned processing operations is Article 6(1)(b) of the GDPR.

If your application has been shortlisted as part of the selection process, we will process your personal data for the following purposes:

  • Event management

We process the personal data you provide (in particular your name, position, company, email address, telephone number and presentation title) in order to organise the relevant event and enable your participation as a speaker. The legal basis for the aforementioned processing operations is Article 6(1)(b) of the GDPR.

  • Einladungs- und Teilnahmemanagement

We process your personal data (in particular your name, your role and the title of your presentation) in order to draw up an agenda for the event. We will make this agenda available to all participants, in particular on our websites, which are also accessible to non-participants. The legal basis for the aforementioned processing operations is Article 6(1)(b) of the GDPR.

  • Marketing

We process your personal data (in particular your name, your role and the title of your presentation) in order to draw up an agenda for the event. We make this agenda available to all participants, in particular on our websites, which are also accessible to non-participants. The legal basis for the aforementioned processing operations is Article 6(1)(b) of the GDPR.

The organisational processing and coordination of presentation submissions (e.g. communication with submitters, consultation during the selection process, organisational communication with speakers) is also carried out as part of the event organisation by summit GmbH, Hainstraße 16, 04109 Leipzig. In this context, summit GmbH processes personal data as a data processor on our behalf and exclusively on the basis of our instructions in accordance with Article 28 of the GDPR.

If your application was not selected as part of the selection process, the personal data you provided will generally be deleted in full within 6 months of notification of the selection decision.

If your application was selected as part of the selection process, we will generally only store your personal data for as long as is necessary to fulfil the purposes of the processing operations listed above. We will delete your personal data unless there are any legal obligations or rights on our part that prevent such deletion. Such obligations may arise in particular from statutory retention requirements. Subject to your objection, we generally leave the agendas of completed events accessible on our websites for a longer period (several years).

5.4.1.2. Event-App – Let’s Get Digital

We use the “Let’s Get Digital” event app provided by Let’s Get Digital B.V., Atoomweg 2-H, 9743 AK Groningen. The scope of the data processed when using Let’s Get Digital depends, among other things, on the information you provide before or in connection with your use of the app. The processing specifically concerns the following personal data:

  • Registration
    • Surname, First name
    • Email address
    • Password
    • Telephone number (optional)
    • Profile picture (optional)
    • Department (optional)
  • Event metadata
    • Topic
    • Description
    • Participants’ IP addresses
    • Device/hardware information
    • Text data from chats during the event

The processing of the aforementioned data is carried out on the basis of Article 6(1)(f) of the GDPR. Our legitimate interest lies in offering you, as a participant in our events, the opportunity to get in touch with other participants. This is also in the interests of the participants in our events, as they can be contacted by other participants or companies via our event app, thereby strengthening the networking aspect of our events. Our interest in providing participants and companies with an optimal environment for networking outweighs the interests of the participant concerned.

Furthermore, processing is carried out on the basis of Article 6(1)(b) of the GDPR for the performance of the contract concluded with us. Our events are, in particular, events designed for networking and mutual exchange.

We do not store your personal data for longer than is necessary, but only for the purpose of achieving the event objectives for which your data was originally collected.

Further information on data protection and data processing in connection with the use of Let’s Get Digital can be found in the privacy policy of Let’s Get Digital B.V:

https://www.letsgetdigital.com/de/datenschutzbestimmung

5.4.1.3 Surveys

We use “Microsoft Forms”, an online service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, to conduct surveys in connection with our events and to store the resulting data.

When you access a survey page provided via “Microsoft Forms”, Microsoft automatically collects data and information from your device’s system and stores this in so-called server log files. This includes, in particular, the following data:

  • IP address
  • Date and time of the request
  • Time zone difference from Greenwich Mean Time (GMT)
  • Access status/HTTP status code
  • Amount of data transferred in each instance
  • Where applicable, the URL of the website from which you accessed the survey,
  • Browser
  • Operating system
  • Language and version of the browser software

The purpose of this processing is to ensure that the survey page can be accessed from your device and to enable it to be displayed correctly on your device or in your browser.

The legal basis for the processing of this data is Article 6(1)(f) of the GDPR. We have a legitimate interest in providing you with a survey page optimised for your browser and in enabling a connection between the survey page server and your device. In particular, the processing of your IP address is necessary for communication between the survey page server and your device.

We have concluded a data processing agreement with Microsoft in connection with the use of Microsoft Forms. In the event that personal data is processed in the USA in connection with the use of Microsoft Forms, we have concluded the Standard Contractual Clauses (Implementing Decision (EU) 2021/914, Module 3) in accordance with Article 46(2)(c) of the GDPR to ensure that the data is processed in accordance with the level of protection guaranteed by the GDPR. The agreement we have concluded with Microsoft can be viewed via the following link:

https://www.microsoft.com/licensing/docs/view/Microsoft-Products-and-Services-Data-Protection-Addendum-DPA?lang=14

Furthermore, on 10 July 2023, the European Commission adopted an adequacy decision pursuant to Article 45 of the GDPR for the USA, known as the EU-US Data Privacy Framework. Under this framework, organisations certified under the EU-US Data Privacy Framework provide an adequate level of data protection.

Microsoft is certified under the EU-US Data Privacy Framework:

https://www.dataprivacyframework.gov/s/

5.4.1.4. Downloading information material

Information material relating to our events can be downloaded from the imbus AG website (https://www.imbus.de) following prior registration. The data processing carried out in connection with registration and downloading (in particular the collection and processing of the personal data provided in this context, as well as technical access data) is carried out by imbus AG. Further information on this can be found in imbus AG’s privacy policy at: www.imbus.de/datenschutz.

5.5. Use of cookies and associated plugins/tools

5.5.1 Cookies

We use so-called ‘cookies’ on our website. Cookies are small text files that are stored on the hard drive of the device you use to access our website. The unique strings of characters contained in the cookies enable the browser you are using to be identified when you visit our website. Cookies cannot run programs or transmit viruses to the device you are using. They serve to make our website more user-friendly, effective and secure, and to enable the provision of certain functions on our website.

Cookies may contain data that allows the device you are using to be recognised. In some cases, cookies contain only information relating to specific settings (e.g. language settings) that are not personally identifiable.

You can refuse the use of cookies and delete them at any time by adjusting the relevant settings on your device:

  • Most browsers are set by default to accept cookies automatically. You can change this default setting by selecting the ‘do not accept cookies’ option in your browser. For further information, please contact your browser provider.
  • Cookies that have already been stored can be deleted at any time. Further information on deleting cookies is available from your browser provider.
  • Just as with the use of cookies, their rejection or deletion is dependent on the device used and the browser in question. You must therefore reject or delete cookies separately for each of your devices and, if you use multiple browsers, for each browser as well.

Sofern Sie in Ihrem Browser die Funktion „keine Cookies akzeptieren“ aktivieren, kann es sein, dass Ihnen nicht alle Funktionen unserer Webseite oder einzelne Funktionen nur eingeschränkt zur Verfügung stehen.

Man unterscheidet zwischen sog. „Session-Cookies“, die wieder gelöscht werden, sobald Sie ihren Browser schließen und sog. „Permanenten-Cookies“, die über die einzelne Sitzung hinaus gespeichert und erst nach Ablauf eines definierten Zeitraums gelöscht werden. Hinsichtlich ihrer Funktionen haben wir die auf unserer Webseite verwendeten Cookies in die nachfolgenden Kategorien eingeteilt:

  • Notwendige Cookies

Notwendige Cookies helfen dabei, eine Webseite nutzbar zu machen, indem sie Grundfunktionen wie Seitennavigation und Zugriff auf sichere Bereiche der Webseite ermöglichen. Die Webseite kann ohne diese Cookies nicht richtig funktionieren.

  • Statistik-Cookies

Um unser Angebot und unsere Webseite weiter zu verbessern, erfassen wir anonymisierte Daten für Statistiken und Analysen. Mit Hilfe dieser Cookies können wir beispielsweise die Besucherzahlen und den Effekt bestimmter Seiten unseres Webauftritts ermitteln und unsere Inhalte optimieren.

  • Marketing- Cookies

Marketing-Cookies werden verwendet, um Besuchern auf Webseiten zu folgen. Die Absicht ist, Anzeigen zu zeigen, die relevant und ansprechend für den einzelnen Benutzer sind und daher wertvoller für Publisher und werbetreibende Drittparteien sind.

Rechtsgrundlage für die Speicherung von Notwendige-Cookies ist § 25 Abs. 2 Nr. 2 TTDSG. Statistik- und Marketing-Cookies speichern wir ausschließlich auf der Grundlage ihrer ausdrücklichen und aktiven Einwilligung gemäß § 25 Abs. 1 TTDSG i. V. m. Art. 6 Abs. 1 lit. a DSGVO.

5.5.2 Cookie-Management

Soweit für die Speicherung von Cookies auf Ihrem Endgerät Ihre Einwilligung erforderlich ist, wird auf dieser Webseite das Cookie-Consent-Tool „DP Cookie Consent“ eingesetzt, um Ihre Einwilligung einzuholen und diese datenschutzkonform zu dokumentieren.

Im Zusammenhang mit dem Einsatz von „DP Cookie Consent wird“ ein Cookie (dp_cookieconsent_status) in Ihrem Browser gespeichert, um die von Ihnen erteilten Einwilligungen oder den Widerruf dieser Einwilligungen zu speichern.

Wenn Sie die von Ihnen erteilten Einwilligungen widerrufen oder Ihre Auswahl ändern möchten, löschen Sie einfach das von „DP Cookie Consent“ im lokalen Speicher Ihres Browsers gespeicherten Informationen. Sobald Sie unsere Webseite erneut besuchen, werden Sie erneut nach Ihrer Cookie-Auswahl (Einwilligung) gefragt. Alternativ können Sie die von Ihnen erteilten Einwilligungen durch Anwählen des nachfolgenden Buttons widerrufen oder Ihre Auswahl ändern:

[Translate to Englisch:]

Cookie Einstellungen anpassen

The legal basis for storing information on your device and accessing it in connection with the use of “DP Cookie Consent” is Section 25(2)(2) of the TDDDG.

5.5.3. Matomo

Provided you have given your consent, this website uses the open-source web analytics service Matomo. Matomo employs technologies that enable cross-page recognition of users for the purpose of analysing user behaviour. The information collected by Matomo regarding the use of this website is stored on our server. The IP address is anonymised prior to storage.

With the help of Matomo, we are able to collect and analyse data on how users interact with our website. This enables us, amongst other things, to identify when specific pages were viewed and the region from which the respective user originates. We also collect various log files (e.g. IP address, referrer, browsers and operating systems used) and can measure whether visitors to our website perform certain actions (e.g. clicks, purchases, etc.).

The storage of cookies in connection with the use of Matomo Analytics is based on your consent in accordance with Section 25(1) of the German Telemedia Act (TDDDG). The legal basis for the processing of your data in connection with the use of Matomo Analytics is your consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with effect for the future. Further information on withdrawing your consent can be found in this privacy policy under the section ‘Cookie Management’.

5.5.4. Google Ads

Where consent has been given, this website uses the Google Ads service, which is provided for the European region by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (hereinafter “Google”).

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters specific search terms into Google (keyword targeting). Furthermore, we can display targeted advertisements based on user data available to Google (e.g. location data and interests) (audience targeting). As a website operator, we can evaluate the data quantitatively, for example by analysing which search terms led to the display of advertisements and how many advertisements resulted in corresponding clicks.

The storage of cookies in connection with the use of Google Ads is based on your consent in accordance with Section 25(1) of the German Telemedia Act (TTDSG). The legal basis for the processing of your data in connection with the use of Google Ads is your consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with effect for the future. Further information on withdrawing your consent can be found in this privacy policy under the section (“Cookie Management”).

We have entered into a data processing agreement with Google Ireland Limited in connection with the use of Google Ads. In the event that personal data is transferred by Google Ireland Limited to the USA, Google Ireland Limited and Google LLC have concluded the Standard Contractual Clauses (Implementing Decision (EU) 2021/914, Module 3) in accordance with Article 46(2)(c) of the GDPR to ensure that the data is processed in accordance with the level of protection guaranteed by the GDPR.

Furthermore, on 10 July 2023, the European Commission adopted an adequacy decision pursuant to Article 45 of the GDPR for the USA, known as the EU-US Data Privacy Framework. Accordingly, companies certified under the EU-US Data Privacy Framework offer an adequate level of data protection.

Google LLC is certified under the EU-US Data Privacy Framework:

https://www.dataprivacyframework.gov/list

5.5.5. Google Tag Manager

This website uses Google Tag Manager. Google Tag Manager is a solution for managing website tags. The ‘Tag Manager’ tool is a cookie-free domain and does not collect any personal data. The tool ensures the resolution of other tags, which may themselves collect data. Google Tag Manager does not access this data. If deactivation has been carried out at domain or cookie level, this remains in effect for all tracking tags implemented using Google Tag Manager.

5.5.6. Meta Pixel

We use the so-called Meta Pixel on our website, which is provided for the European region by Meta Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Meta”).

We are jointly responsible with Meta for the processing of your personal data resulting from the integration of the Meta Pixel. We have entered into a joint processing agreement with Meta, which sets out the respective responsibilities. The agreement concluded between us and Meta can be viewed via the following link:

https://www.facebook.com/legal/controller_addendum

Under the agreement, we are specifically responsible for fulfilling the information obligations under Articles 13 and 14 of the GDPR, for complying with the security requirements of Article 32 of the GDPR regarding the correct technical implementation and configuration of the Meta pixel, and for complying with the obligations under Articles 33 and 34 of the GDPR, insofar as a data breach occurs in connection with the use of the Meta Pixel. Under the agreement, Meta is specifically responsible for ensuring the rights of data subjects in accordance with Articles 15–20 of the GDPR, as well as the security of the Meta Pixel in accordance with Article 32 of the GDPR.

The Meta Pixel enables us to target visitors to our website with interest-based advertising on the Facebook social network. To this end, once successfully integrated into our website, the Meta Pixel records when a user performs an action on our website (e.g. adding an item to the shopping basket). The Meta Pixel records these actions (so-called ‘events’) and transmits them to Meta. We can view and use the events recorded by the Meta Pixel to target users of our website with Facebook advertisements (e.g. when users have added an item to their shopping basket but have not purchased it).

The storage of cookies in connection with the use of Meta-Pixel is based on your consent in accordance with Section 25(1) of the German Telemedia Act (TTDSG). The legal basis for the processing of your data in connection with the use of Meta Pixels is your consent in accordance with Article 6(1)(a) of the GDPR. You may withdraw your consent at any time with effect for the future. Further information on withdrawing your consent can be found in this privacy policy under the section ‘Cookie Management’.

We have concluded a data processing agreement with Meta Ireland Limited in connection with the use of Meta Pixels. In the event that personal data is transferred by Meta Ireland Limited to the USA, Meta Ireland Limited and Meta Platforms, Inc. have concluded the Standard Contractual Clauses (Implementing Decision (EU) 2021/914, Module 3) in accordance with Article 46(2)(c) of the GDPR to ensure that the data is processed in accordance with the level of protection guaranteed by the GDPR.

Furthermore, on 10 July 2023, the European Commission adopted an adequacy decision pursuant to Article 45 of the GDPR for the USA, known as the EU-US Data Privacy Framework. Accordingly, companies certified under the EU-US Data Privacy Framework offer an adequate level of data protection.

Meta Platforms Inc. is certified under the EU-US Data Privacy Framework:

https://www.dataprivacyframework.gov/list

5.6. Hosting

Our website is hosted by an external service provider, ConnectingBytes GmbH, In der Steele 35, 40599 Düsseldorf, Germany. The data collected when using our website is stored on our host’s servers. This data includes, in particular, IP addresses, contact enquiries, meta and communication data, contact details, website visits and other data generated in the course of using a website.

We use our hosting provider for the purpose of fulfilling our contractual obligations towards our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of ensuring the secure, fast and efficient provision of our online services by a professional provider (Art. 6(1)(f) GDPR).

Our hosting provider will only process your data to the extent necessary to fulfil its contractual obligations.

5.6. Other purposes of processing

5.6.1. Compliance with legal requirements

We also process your personal data in order to comply with other legal obligations that may apply to us in connection with our business activities. These include, in particular, retention periods under commercial, trade or tax law. In doing so, we process your personal data in accordance with Article 6(1)(c) of the GDPR to fulfil a legal obligation to which we are subject.

5.6.2. Law enforcement

We also process your personal data in order to assert our rights and enforce our legal claims. We also process your personal data to defend ourselves against legal claims. Finally, we process your personal data to the extent necessary to prevent or investigate criminal offences. In doing so, we process your personal data to safeguard our legitimate interests in accordance with Article 6(1)(f) of the GDPR, insofar as we are asserting legal claims, defending ourselves in legal disputes, or preventing or investigating criminal offences (legitimate interest).

6. Recipients of data

Within our company, access to your data is granted to those departments that require it to fulfil our contractual and legal obligations. Service providers and agents engaged by us (e.g. technical service providers, delivery companies, waste disposal companies) may also receive data for these purposes. We limit the disclosure of your personal data to what is strictly necessary, taking into account data protection regulations. In some cases, recipients receive your personal data in their capacity as data processors and are then strictly bound by our instructions when handling your personal data. In some cases, the recipients act independently under their own data protection responsibility and are likewise obliged to comply with the requirements of the GDPR and other data protection regulations.

In the context of organising and running our events, we engage summit GmbH, Hainstraße 16, 04109 Leipzig, in particular as a service provider. In doing so, summit GmbH processes personal data as a data processor on our behalf and exclusively on the basis of our instructions in accordance with Article 28 of the GDPR. This applies in particular to organisational services in connection with event planning and execution, participant management (including communication), and speaker/presenter management (e.g. in connection with the call for papers).

Finally, in specific cases, we may disclose personal data to our legal or tax advisers; these recipients are bound by their professional obligations to maintain the highest standards of confidentiality and secrecy.

7. Duration of data storage

We process and store your personal data initially for the duration of the respective purpose of use (see above regarding the individual processing purposes). This may also include the periods during which a contract is being negotiated (pre-contractual legal relationship) and during the performance of a contract. On this basis, personal data is regularly deleted in the course of fulfilling our contractual and/or legal obligations, unless its temporary further processing is necessary for the following purposes:

  • Compliance with statutory retention obligations arising, for example, from the German Commercial Code (Sections 238, 257(4) HGB) and the German Fiscal Code (Section 147(3), (4) AO). The retention and documentation periods specified therein are up to ten years.
  • Preservation of evidence, taking into account the statute of limitations. Pursuant to Sections 194 et seq. of the German Civil Code (BGB), these limitation periods may be up to 30 years, with the standard limitation period being three years.

8. Downloading information materials from the downloads section

If you have registered as a ‘user’ of the download section, you can download information material made available there by imbus AG. Your download history (date and file name of the download) is stored and transferred to our CRM system. This is done to optimise the information we provide in line with participants’ information needs, and to enable us to offer you targeted and personalised advice should you make any subsequent enquiries on these topics.

9. Your rights

9.1. Right of access

You are entitled at any time, pursuant to Article 15 of the GDPR, to request confirmation from us as to whether we are processing personal data relating to you; if this is the case, you are also entitled, pursuant to Article 15 of the GDPR, to obtain information regarding this personal data as well as certain further details (in particular the purposes of processing, categories of personal data, categories of recipients, planned storage period, the origin of the data, the use of automated decision-making and, in the case of transfers to third countries, the appropriate safeguards) and a copy of your data. The restrictions of Section 34 of the Federal Data Protection Act (BDSG) apply.

9.2. Right to rectification

Under Article 16 of the GDPR, you have the right to request that we rectify any personal data we hold about you if it is inaccurate or incorrect.

9.3. Right to erasure

You are entitled, subject to the conditions set out in Article 17 of the GDPR, to request that we erase personal data concerning you without undue delay. The right to erasure does not apply, inter alia, where the processing of your personal data is necessary, for example, to comply with a legal obligation (e.g. statutory retention obligations) or to establish, exercise or defend legal claims. Furthermore, the restrictions set out in Section 35 of the Federal Data Protection Act (BDSG) apply.

9.4. Right to restriction of processing

You are entitled, subject to the conditions set out in Article 18 of the GDPR, to request that we restrict the processing of your personal data.

9.5. Right to data portability

You are entitled, subject to the conditions set out in Article 20 of the GDPR, to request that we provide you with the personal data concerning you that you have supplied to us in a structured, commonly used and machine-readable format.

9.6. Right to withdraw consent

You may withdraw your consent to the processing of personal data at any time. This also applies to the withdrawal of consent given to us prior to the entry into force of the GDPR, i.e. before 25 May 2018. Please note that the withdrawal only takes effect for the future. Processing carried out prior to the withdrawal is not affected by the withdrawal of consent. To withdraw your consent, a simple informal notification, e.g. by email, sent to us is sufficient.

9.7. Right to object

You have the right to object to the processing of your personal data under the conditions set out in Article 21 of the GDPR, in which case we must cease processing your personal data. The right to object applies only within the limits set out in Article 21 of the GDPR. Furthermore, our interests may override the cessation of processing, meaning that we are entitled to process your personal data despite your objection. We will take immediate account of any objection to direct marketing measures without further weighing up the interests involved.

Information regarding your right to object under Article 21 of the GDPR

You have the right to object at any time to the processing of your data carried out on the basis of Article 6(1)(f) GDPR (data processing based on a balancing of interests) or Article 7(1)(1)(e) GDPR (data processing in the public interest), if there are grounds for doing so arising from your particular situation.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to establish, exercise or defend legal claims.

The objection may be made in any form and should, if possible, be addressed to:

imbus AG

Kleinseebacher Str. 9

91096 Moehrendorf

E-Mail: info(at)imbus.de

9.8. Right to lodge a complaint with a supervisory authority

Subject to the conditions set out in Article 77 of the GDPR, you have the right to lodge a complaint with a competent supervisory authority. In particular, you may lodge a complaint with the supervisory authority responsible for us (Bavarian State Office for Data Protection Supervision (BayLDA); www.lda.bayern.de/de/kontakt.html) or any other competent supervisory authority. A list of data protection supervisory authorities and their contact details can be found via the following link:

https://www.bfdi.bund.de/EN/Service/Anschriften/Laender/Laender-node.html

9.9. Other enquiries

If you have any further questions or concerns regarding data protection, please contact our Data Protection Officer using the contact details provided above.

10. Obligation to provide data

In principle, you are not obliged to provide us with your personal data. However, if you do not do so, we will not be able to provide you with full access to our website or respond to your enquiries. Personal data that we do not strictly require for the processing purposes mentioned above is marked accordingly as voluntary information.

11. Embedded videos

Some pages on our website contain embedded links to video clips stored on YouTube’s servers (www.youtube.com/t/impressum). Clicking on the thumbnail (to play the video) triggers a data transfer to YouTube, during which YouTube assigns you a visitor ID.

12. Automated decision-making/profiling

We do not use automated decision-making or profiling (an automated analysis of your personal circumstances).

13. Use of analytical tools

We use the web analytics software Matomo (Piwik), provided by InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand (matomo.org). This software and the data it collects are stored solely on the web server of imbus AG, as described in this privacy policy. We do not pass this data on to third parties.

Matomo (Piwik) uses cookies, i.e. text files that are stored on your computer and enable an analysis of your use of the website. We use the information generated by the cookie to evaluate how visitors use the website. You can prevent the storage of cookies by adjusting your browser settings accordingly; however, we would like to point out that, in this case, you may not be able to use all the functions of this website to their full extent.

Tracking

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